FUKUI TRAD, a collaboration between NON and BEAMS to promote Fukui's traditional crafts, wins three awards at AD STARS 2021 (Busan International Advertising Festival)!
FUKUI TRAD, a collaboration between NON and BEAMS to promote Fukui's traditional crafts, wins three awards at AD STARS 2021 (Busan International Advertising Festival)!
AD STARS (Korea) is one of the three major advertising awards in Asia, alongside Spikes Asia (Singapore) and ADFEST (Thailand).
The FUKUI TRAD project was launched by Fukui Prefecture in September 2020. New products based on seven traditional crafts in Fukui Prefecture were developed and announced in February 2021. Promotional activities were also carried out with footage of the local scenery and artisans. According to the prefecture, this is the first time in four years that a Japanese municipality has won the prize.
◆ Reference
Fukui Prefecture's project to promote local traditional crafts wins three awards at international advertising festival | Let's go with Hokuriku Shinkansen! Hokuriku/Shinetsu Sightseeing Navigator
https://www.hokurikushinkansen-navi.jp/pc/news/article.php?id=NEWS0000029096
