NON participated in the opening reception of the brand exhibition “Max Mara Jacket Circle - For Women Who Shine”.

NON attended the opening reception of the brand exhibition “Max Mara Jacket Circle - For Women Who Shine” in Harajuku, Tokyo.

Wearing Max Mara's new iconic jacket, the “Olympia Jacket,” NON enjoyed a behind-the-scenes look at the Reggio Emilia workshop and a workshop where she could make her own teddy bear.

The exhibition, which will be held at 6142 Harajuku, Tokyo until November 4 (Mon., holiday), will focus on the iconic coat and “Olympia Jacket,” which are the brand's DNA, and will also highlight Max Mara's vision of women while demonstrating its outstanding craftsmanship and “Remarkable Women” concept. The exhibition also features contents that allow visitors to deeply feel the philosophy of “Remarkable Women” while focusing on the image of women portrayed by Max Mara.

Visitors can also enjoy a variety of contents, such as photo content where they can take pictures wearing the products and create their own teddy bears at the “STYLE YOUR TEDDY” workshop.

The Milan-style café offers coffee and original newspapers as gifts.

Exhibition Outline

Max Mara Jacket Circle - For Women Who Shine Brightly

Period: October 29 (Tue) - November 4 (Mon)

Venue : 6142

Address : 6-14-2 Jingumae, Shibuya-ku, Tokyo

Opening hours: 11:00 - 20:00 (last admission 19:30) *Free admission

Official WEB site：https://jp.maxmara.com/editorial/brandevent