"PAMM," the homewear brand featuring NON as the main visual, unveils teaser site for its first flagship store!
The teaser site for “PAMM-ke”, the first flagship store from homewear brand PAMM, directed by the fashion brand spoken words project, is now live.
PAMM focuses on sustainable items such as organic cotton and recycled materials, aiming to be a brand that encourages wearers to reflect on themselves and their choices.
Opening on Saturday, June 7, 2025, in Omotesando, Tokyo, PAMM-ke is a fully renovated 80-year-old traditional Japanese house, offering a unique space to experience the world of the brand.
For the store’s main visuals, Non wears PAMM pieces in a new photoshoot captured by photographer Yoko Kusano.
Stay tuned for more updates to come.
■ PAMM-ke (PAMM House)
Opening Date: Saturday, June 7, 2025
Location: 4-17-17 Jingumae, Shibuya-ku, Tokyo (7-minute walk from Omotesando Station)
Opening Hours: 12:00 PM – 8:00 PM (tentative)
