NON appeared in the main visual that decorates the flagship store of the homeware brand “PAMM”.

 

The main visual for “PAMM”, modeled by NON, has been released.

PAMM is a homeware brand directed by the fashion brand “spoken words project.
The brand focuses on sustainable items such as organic cotton and reusable materials.
The brand aims to be a brand that people think about themselves and take into their hands.

The setting for the photo shoot was “PAMM-ke” which will open in Omotesando, Tokyo, on Saturday, June 7, 2025.

It is PAMM's first flagship store, an 80-year-old private house that has been fully renovated.

In a space that retains “signs of someone's life,” photographer Yoko Kusano photographed NON wearing PAMM clothes.

The visuals are designed to convey the warmth of life and the softness of time.

Please take a peek into the world of PAMM, which makes you want to say “I'm home,” along with the main visual featuring NON.

PAMM-ke
Opening date: Saturday, June 7, 2025
Location: 4-17-17 Jingumae, Shibuya-ku, Tokyo (7 minutes walk from Omotesando Station)
Opening hours: 12:00 - 20:00 (tentative)

・PAMM official website
・PAMM official website