“Always with your favorite artist” — Upcycle brand OUI OU, produced by NON, collaborates with legendary guitarist Char!

2024.06.03

“Char's 69th Year Exhibition POPUP” at 6/11(Tue) - 6/15(Sat), Char's costumes will be upcycled into one-of-a-kind collaborative art pieces for display and sale.

 

■OUI OU's first solo artist collaboration!

Char's 69th Year Exhibition POP UP“ will be held from June 11 (Tue) to 15 (Sat) to commemorate the ”69th ROCK year" of Char, a guitarist who has been leading the Japanese rock scene. The exhibition will be held at the gallery “INSPIRATION CULT BAR & GALLERY” (2-22-3 Higashi, Shibuya-ku, Tokyo) in Shibuya, Tokyo, from June 11 (Tue) to 15 (Sat).

The collaboration was realized at this event after zicca, Char's office, sympathized with the concept of OUI OU, an upcycling brand produced by NON!

OUI OU is developed under the concept of “life with guesses,” where you can always spend time with your guesses, and upcycles artists' stage costumes and personal clothing into one-of-a-kind works of art by the creators.

So far, two projects have been realized: “NON, Imawano Kiyoshiro and Nakaido ‘CHABO’ Reichi 2022 WINTER COLLECTION” and "2023 SPRING COLLECTION @ ARABAKI ROCK FEST.

This project will be the first event in which OUI OU will be the sole artist collaboration away from NON's own costumes.

 

■Upcycling Char's costumes into "Gamaguchi" and guitar straps!

For this collaboration, we have added Char's favorite “Gamaguchi” to the lineup.

Also of note are the guitar straps that have been upcycled into artistic designs.

More than 100 artworks, including “Sakosh” and “Lip Case,” which have been popular at OUI OU in the past, will be exhibited and sold at the venue.
*Reservations will not be sold by lottery for this project.

 

▲Upcycled Char's costume into a gamauchi

 

▲Gamaguchi is available in different size variations

 

▲Upcycled Char's stage costume into a guitar strap

 


▲Char logo and OUI OU foil stamped on strap end

 

■NON's Comment

The collaboration was realized after Char's side sympathized with the concept of upcycling brand OUI OU produced by me.

I am very happy and honored that OUI OU is able to celebrate the 69 (ROCK) year of Char, a big guitarist and artist that I admire.

The various outfits worn by Char during his career that have been upcycled and turned into works of art are all rock, unique, sexy, and very Char-like, and we can feel the weight of his history.
With Char's ideas, we have also added a Gamaguchi bag and a guitar strap to the lineup to further emphasize OUI OU's theme of “Always be with your favorite artist”.

We would like to wish Char a happy ROCK year!

NON


【Event Summary】

◎Event title
Char’s 69th Year Exhibition POP UP

◎Admission
1,000 yen (tax included)
Includes original event-only pick

*Please pay directly at the venue reception on the day of the event.
*Tickets will be sold only at the venue on the day of the event.
*Please refer to the special website to be released at a later date for details on payment methods.
*Admission may be limited depending on the situation.

◎Date and Time
June 11, 2024 (Tuesday) - June 15, 2024 (Saturday)

OPEN 12:00 / CLOSE 20:00
*CLOSE 18:00 on Saturday, June 15

◎Venue
INSPIRATION CULT BAR&GALLERY
2-22-3 Higashi, Shibuya-ku, Tokyo
(15 minutes walk from Shibuya and Ebisu Stations / 1 minute walk from bus stop “Shibuya Shako-mae”)

◎Sponsor/Inquiries
ZICCA
info@zicca.co.jp

◎ZICCA RECORDS OFFICIAL HP
https://news.zicca.net/2024/05/29/5198.html

 

■Profile

Char

Born June 16, 1955 in Tokyo. His real name is Hisato Takenaka, and he is the founder of ZICCA REDORDS. He is a legendary guitarist and singer-songwriter who has been a pioneer among Japanese ROCK guitarists and is still active and energetic since his debut.

He debuted in 1976 and released his first album “Char,” which became a masterpiece in Guitar Magazine's 2020 poll of the “Greatest Guitar Masterpieces of Nippon,” in which his first album “Char” was voted first place. In 2016, he was voted No. 1 in Guitar Magazine's “Nippon's 100 Greatest Guitarists,” a survey of professional guitarists and other music professionals. The Burgundy Mist Metalic Stratocaster 1959 Model is the first Japanese profiled model in the Fender Custom Shop.

He has been developing a web-based e-commerce service for his own label, ZICCA RECORDS, and is currently developing a variety of items for his own albums, as well as for the Musical Instrument BRAND and ZICCA AX.

Official HP: www.zicca.net

Youtube Channel: https://www.youtube.com/c/char8zicca