NON participated in the MAXMARA pop-up store event “THE CAMEL, timeless”.

2025.11.21

NON participated in the pop-up store event “THE CAMEL, timeless” at OMOTESANDO CROSSING PARK, themed around the brand's iconic “camel” color.

NON wore an outfit evoking the refined elegance of a 1950s Neapolitan gentleman, embodying sophisticated resort style.
Running until November 30th, this event creates an immersive space inspired by the distant desert's tranquility and warmth evoked by the “camel” color. Through an interactive installation modeled after a board game, it invites visitors into an extraordinary world.

Inside the store, discover the brand's iconic coat alongside other pieces crafted from meticulously selected, premium materials. Furthermore, trace the journey of camel hair from raw fiber to finished product, experiencing the essence of Max Mara's renowned craftsmanship!

 

 

【Event Overview】
Venue Name: OMOTESANDO CROSSING PARK (Tokyo, Omotesando)
Event Period: November 21 (Fri) - November 30 (Sun), 2025
Location: 5-1-1 Minami-Aoyama, Minato-ku, Tokyo
Phone Number: 0120-030-535
Hours: 11:00 AM - 8:00 PM (Opens at 12:00 PM on the 21st only)

 

Official Website:

https://jp.maxmara.com/editorial/the-camel-campaign/event-info?_gl=1*ob79wb*_up*MQ..*_gs*MQ..