NON has been appointed as the new image character for the umbrella brand “Wpc.” and as the visual model for the “Wpc. Patterns” Spring/Summer Collection.
NON has been appointed as the new 2026 image character for the umbrella brand “Wpc.” and as the visual model for the 2026 Spring/Summer collection of the lifestyle brand “Wpc. Patterns.”
Seasonal visuals themed “Bring it on, sun.” and three brand movies are now available on the official website.
■Wpc. 2026 Spring&Summer “Bring it on, sun.”
■『Small yet dependable. Shade Mini-Ma』
■Lightweight yet powerful. Shade Aerial Tiny
Wpc. operates under the brand message “Umbrellas are fashion.” It has evolved umbrellas from mere “daily necessities” into “fashion items” combining high functionality and design. As a brand used by one in five people, it sells approximately 6 million umbrellas annually.
This time, NON—an artist active across diverse fields including acting, art, and fashion—has been appointed as Wpc.'s new image character.
NON's presence, which captivates many through free and positive expression, aligns with Wpc.'s stance of continuously challenging the fixed notion that “umbrellas = everyday items” through innovative ideas and relentless pursuit.
Additionally, it was announced that NON will also serve as the visual model for the Spring/Summer 2026 collection of “Wpc. Patterns,” the lifestyle brand born from the umbrella brand Wpc.
Wpc. Patterns is a lifestyle brand that delivers vibrant, cheerful textile designs—inspired by the rain gear brand Wpc.'s philosophy of “brightening your heart even on rainy days”—across a variety of practical everyday items.
The newly released key visual features NON smiling naturally against the backdrop of the popular “Polku Pattern” from Wpc. Patterns. Meaning “a narrow path in the forest” in Finnish, the Polku Pattern is characterized by its design inspired by colorful flowers blooming along forest trails.
【Wpc. Brand Site】
https://wpc-worldparty.jp/
【Wpc. Patterns Brand Site】
https://wpc-patterns.jp/
■Making
