{"id":29434,"date":"2026-02-02T14:00:16","date_gmt":"2026-02-02T05:00:16","guid":{"rendered":"https:\/\/nondesu.jp\/?p=29434"},"modified":"2026-02-05T20:52:58","modified_gmt":"2026-02-05T11:52:58","slug":"%e3%81%ae%e3%82%93%e3%81%8c%e3%80%81%e5%82%98%e3%83%96%e3%83%a9%e3%83%b3%e3%83%89%e3%80%8cwpc-%e3%80%8d%e6%96%b0%e3%82%a4%e3%83%a1%e3%83%bc%e3%82%b8%e3%82%ad%e3%83%a3%e3%83%a9%e3%82%af%e3%82%bf","status":"publish","type":"post","link":"https:\/\/nondesu.jp\/en\/29434\/","title":{"rendered":"NON has been appointed as the new image character for the umbrella brand \u201cWpc.\u201d and as the visual model for the \u201cWpc. Patterns\u201d Spring\/Summer Collection."},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/dmcoup0s63tbi.cloudfront.net\/control-panel\/wp-content\/uploads\/2026\/02\/02122818\/X%E4%BD%BF%E7%94%A8%E7%B4%A0%E6%9D%90%E2%91%A0-1.jpg\" alt=\"\" class=\"img-fluid d-block mx-auto\" \/><\/p>\n<p>NON has been appointed as the new 2026 image character for the umbrella brand \u201cWpc.\u201d and as the visual model for the 2026 Spring\/Summer collection of the lifestyle brand \u201cWpc. Patterns.\u201d<\/p>\n<p>Seasonal visuals themed \u201cBring it on, sun.\u201d and three brand movies are now available on the official website.<\/p>\n<p><strong>\u25a0Wpc. 2026 Spring&amp;Summer \u201cBring it on, sun.\u201d<\/strong><\/p>\n<div class=\"videowrap\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/9nmdwZxFVxo?si=DpONCSyhoLDsjTbz\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p><strong>\u25a0\u300eSmall yet dependable. Shade Mini-Ma\u300f<\/strong><\/p>\n<div class=\"videowrap\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/G8SuBbBANLw?si=qRu-X8boo02aCAM8\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p><strong>\u25a0Lightweight yet powerful. Shade Aerial Tiny<\/strong><\/p>\n<div class=\"videowrap\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/xXqU2oFKs0E?si=Sgfydv8V1iNyey_y\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p>Wpc. operates under the brand message \u201cUmbrellas are fashion.\u201d It has evolved umbrellas from mere \u201cdaily necessities\u201d into \u201cfashion items\u201d combining high functionality and design. As a brand used by one in five people, it sells approximately 6 million umbrellas annually.<\/p>\n<p>This time, NON\u2014an artist active across diverse fields including acting, art, and fashion\u2014has been appointed as Wpc.'s new image character.<\/p>\n<p>NON's presence, which captivates many through free and positive expression, aligns with Wpc.'s stance of continuously challenging the fixed notion that \u201cumbrellas = everyday items\u201d through innovative ideas and relentless pursuit.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/dmcoup0s63tbi.cloudfront.net\/control-panel\/wp-content\/uploads\/2026\/02\/02122908\/20260202_X%E3%80%81IG%E3%83%95%E3%82%A3%E3%83%BC%E3%83%89%E6%8A%95%E7%A8%BF.jpg\" alt=\"\" class=\"img-fluid d-block mx-auto\" \/><\/p>\n<p>Additionally, it was announced that NON will also serve as the visual model for the Spring\/Summer 2026 collection of \u201cWpc. Patterns,\u201d the lifestyle brand born from the umbrella brand Wpc.<\/p>\n<p>Wpc. Patterns is a lifestyle brand that delivers vibrant, cheerful textile designs\u2014inspired by the rain gear brand Wpc.'s philosophy of \u201cbrightening your heart even on rainy days\u201d\u2014across a variety of practical everyday items.<\/p>\n<p>The newly released key visual features NON smiling naturally against the backdrop of the popular \u201cPolku Pattern\u201d from Wpc. Patterns. Meaning \u201ca narrow path in the forest\u201d in Finnish, the Polku Pattern is characterized by its design inspired by colorful flowers blooming along forest trails.<\/p>\n<p><strong>\u3010Wpc. Brand Site\u3011<br \/>\n<\/strong><a href=\"https:\/\/wpc-worldparty.jp\/\" target=\"_blank\" rel=\"noopener\">https:\/\/wpc-worldparty.jp\/<\/a><\/p>\n<p><strong>\u3010Wpc. Patterns Brand Site\u3011<\/strong><br \/>\n<a href=\"https:\/\/wpc-patterns.jp\/\" target=\"_blank\" rel=\"noopener\">https:\/\/wpc-patterns.jp\/<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u25a0Making<\/strong><\/p>\n<div class=\"videowrap\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/vsVMmC7WfPs?si=jTZoXCuD7B5mxu8C\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":"<p>NON has been appointed as the new 2026 image character for the umbrella brand \u201cWpc.\u201d and as the visual model for the 2026 Spring\/Summer collection of the lifestyle brand \u201cWpc. Patterns.\u201d Seasonal visuals themed \u201cBring it on, sun.\u201d and three brand movies are now available on the official website. \u25a0Wpc. 2026 Spring&amp;Summer \u201cBring it on, sun.\u201d \u25a0\u300eSmall yet dependable. Shade Mini-Ma\u300f \u25a0Lightweight yet powerful. Shade Aerial Tiny &nbsp; Wpc. operates under the brand message \u201cUmbrellas are fashion.\u201d It has evolved umbrellas from mere \u201cdaily necessities\u201d into \u201cfashion items\u201d combining high functionality and design. As a brand used by one in five people, it sells approximately 6 million umbrellas annually. This time, NON\u2014an artist active across diverse fields including acting, art, and fashion\u2014has been appointed as Wpc.'s new image character. NON's presence, which captivates many through free and positive expression, aligns with Wpc.'s stance of continuously challenging the fixed notion that \u201cumbrellas = everyday items\u201d through innovative ideas and relentless pursuit. Additionally, it was announced that NON will also serve as the visual model for the Spring\/Summer 2026 collection of \u201cWpc. Patterns,\u201d the lifestyle brand born from the umbrella brand Wpc. Wpc. Patterns is a lifestyle brand that delivers vibrant, cheerful textile designs\u2014inspired by the rain gear brand Wpc.'s philosophy of \u201cbrightening your heart even on rainy days\u201d\u2014across a variety of practical everyday items. The newly released key visual features NON smiling naturally against the backdrop of the popular \u201cPolku Pattern\u201d from Wpc. Patterns. Meaning \u201ca narrow path in the forest\u201d in Finnish, the Polku Pattern is characterized by its design inspired by colorful flowers blooming along forest trails. \u3010Wpc. Brand Site\u3011 https:\/\/wpc-worldparty.jp\/ \u3010Wpc. Patterns Brand Site\u3011 https:\/\/wpc-patterns.jp\/ &nbsp; \u25a0Making<\/p>\n","protected":false},"author":9,"featured_media":29391,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_locale":"en_US","_original_post":"https:\/\/nondesu.jp\/?p=29374","footnotes":""},"categories":[21,7],"tags":[989,990],"class_list":["post-29434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-others","category-web","tag-wpc","tag-wpc-patterns","en-US"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/nondesu.jp\/wp-json\/wp\/v2\/posts\/29434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nondesu.jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nondesu.jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nondesu.jp\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/nondesu.jp\/wp-json\/wp\/v2\/comments?post=29434"}],"version-history":[{"count":1,"href":"https:\/\/nondesu.jp\/wp-json\/wp\/v2\/posts\/29434\/revisions"}],"predecessor-version":[{"id":29435,"href":"https:\/\/nondesu.jp\/wp-json\/wp\/v2\/posts\/29434\/revisions\/29435"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nondesu.jp\/wp-json\/wp\/v2\/media\/29391"}],"wp:attachment":[{"href":"https:\/\/nondesu.jp\/wp-json\/wp\/v2\/media?parent=29434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nondesu.jp\/wp-json\/wp\/v2\/categories?post=29434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nondesu.jp\/wp-json\/wp\/v2\/tags?post=29434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}