{"id":31763,"date":"2026-09-29T20:33:58","date_gmt":"2026-09-29T11:33:58","guid":{"rendered":"https:\/\/nondesu.jp\/?p=31763"},"modified":"2026-09-30T19:46:22","modified_gmt":"2026-09-30T10:46:22","slug":"%e3%81%ae%e3%82%93%e3%81%8c%e3%80%8cbesv-japan%e8%a8%ad%e7%ab%8b10%e5%b9%b4%e7%9b%ae%e3%80%8evotani%e3%80%8f%e3%83%aa%e3%83%96%e3%83%a9%e3%83%b3%e3%83%87%e3%82%a3%e3%83%b3%e3%82%b0%e7%99%ba%e8%a1%a8","status":"publish","type":"post","link":"https:\/\/nondesu.jp\/en\/31763\/","title":{"rendered":"NON took the stage at the \u201cBESV JAPAN 10th Anniversary \u2018Votani\u2019 Rebranding Announcement Event\u201d and reflected on the past 10 years spent alongside the brand."},"content":{"rendered":"

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On Tuesday, September 29, the \u201cBESV JAPAN 10th Anniversary \u2018Votani\u2019 Rebranding Announcement Event\u201d was held in Tokyo, and NON, who serves as a BESV brand ambassador, took the stage.<\/p>\n

This event marked the convergence of three milestones: the 10th anniversary of BESV JAPAN\u2019s founding, the 10th anniversary of NON\u2019s appointment as brand ambassador, and the 10th anniversary of her activities as \u201cNON.\u201d<\/p>\n

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During the talk session, when asked about the past 10 years, she reflected, \u201cI was first approached under the name \u2018NON,\u2019 and since then we\u2019ve walked this path together, so my gratitude grows deeper with each passing year.\u201d<\/p>\n

Toward the end of the talk session, to commemorate the 10th anniversary, Toshiaki Sawayama, CEO of BESV JAPAN, presented NON with a bouquet of flowers.<\/p>\n

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With a smile, NON shared her enthusiasm for the future, saying, \u201cI think these past 10 years have felt both long and short. I\u2019ll continue to do my best so that even more people can enjoy my music.\u201d<\/p>\n

The conversation also turned to the 10th anniversary of her activities as \u201cNON.\u201d When asked what had changed and what had remained the same over the past decade, she replied firmly, \u201cIt\u2019s all the same. My philosophy is that I will never change.\u201d<\/p>\n

\u201cIf there were a single tree, I think of it as one that has steadily grown new branches and leaves,\u201d she said, comparing her journey to the growth of a tree. Regarding the challenges she wants to take on in the next 10 years, she spoke forcefully: \u201cAs long as I\u2019m alive, I want to keep expressing myself. I won\u2019t set any limits for myself, and I won\u2019t say \u2018This is good enough\u2019 even once. I want to keep discovering new sides of myself and push the boundaries of my expression without limits.\u201d Looking toward the future, she added, \u201cI want to become the kind of person who makes everyone exclaim, \u2018How long are you going to keep shining like this!\u2019\u201d<\/p>\n

When asked about the driving force behind her ongoing challenges, she stated firmly, \u201cIt\u2019s the feeling of \u2018liking\u2019 something.\u201d<\/p>\n

\u201cPerhaps what\u2019s important is the purity of that \u2018liking,\u2019\u201d she revealed, sharing her thoughts.<\/p>\n

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Announcing the New \u201cV Heart\u201d Symbol: As part of this rebranding effort, Art Director Issei Kitagawa led the creative direction, revamping Votani\u2019s logo and key visuals. The new \u201cV Heart\u201d symbol features a memorable design that changes its appearance every time you look at it\u2014it can be seen as a heart, a face, or even a skull.<\/p>\n

In addition, new visuals featuring NON and Votani, photographed by Masafumi Sanai, have been released.<\/p>\n

\u25a0BESV JAPAN 2026 Key Visual MOVIE | BESV<\/strong><\/p>\n

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