{"id":31779,"date":"2026-10-01T17:00:30","date_gmt":"2026-10-01T08:00:30","guid":{"rendered":"https:\/\/nondesu.jp\/?p=31779"},"modified":"2026-10-01T22:19:29","modified_gmt":"2026-10-01T13:19:29","slug":"%e3%81%ae%e3%82%93%e3%81%8c%e3%83%9f%e3%83%a9%e3%83%8e%e3%81%a7%e8%a8%aa%e3%82%8c%e3%81%9fmax-mara%e3%81%ae%e3%82%a2%e3%83%bc%e3%82%ab%e3%82%a4%e3%83%96%e6%96%bd%e8%a8%ad%e3%80%8cbai%e3%80%8d%e3%81%ae","status":"publish","type":"post","link":"https:\/\/nondesu.jp\/en\/31779\/","title":{"rendered":"A video of the MAX MARA archive facility \u201cBAI,\u201d which NON visited in Milan, has been published on WWD JAPAN."},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/dmcoup0s63tbi.cloudfront.net\/control-panel\/wp-content\/uploads\/2026\/10\/01162245\/6A2A0582.jpg\" alt=\"\" class=\"img-fluid d-block mx-auto\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>NON visited \u201cBAI (Biblioteca e Archivio d\u2019Impresa),\u201d the corporate archive and library of \u201cMax Mara\u201d located in Reggio Emilia, Italy.<\/p>\n<p>Established in 2003, \u201cBAI\u201d is a facility that houses clothing and archival materials dating from the company\u2019s founding to the present.<\/p>\n<p>It houses a vast collection of materials\u2014including approximately 30,000 garments dating from the brand\u2019s founding in the 1950s to the present, as well as design sketches, fabrics, and color swatches\u2014systematically documenting and preserving the brand\u2019s creative legacy. During this visit, NON spent a special time experiencing the brand\u2019s \u201cliving memory\u201d under the guidance of Fashion Director Laura Luzardi.<\/p>\n<p>A video documenting the visit has been published on the online media outlet \u201cWWD.\u201d<\/p>\n<p>Be sure to check it out.<\/p>\n<p><strong>\u25a0 The \u201cBAI\u201d at \u201cMax Mara\u201d Where NON Visited: A Place of Memories Reflecting 75 Years of History<\/strong><br \/>\n<a href=\"https:\/\/www.wwdjapan.com\/s\/2504893\" target=\"_blank\" rel=\"noopener\">https:\/\/www.wwdjapan.com\/s\/2504893<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; NON visited \u201cBAI (Biblioteca e Archivio d\u2019Impresa),\u201d the corporate archive and library of \u201cMax Mara\u201d located in Reggio Emilia, Italy. Established in 2003, \u201cBAI\u201d is a facility that houses clothing and archival materials dating from the company\u2019s founding to the present. It houses a vast collection of materials\u2014including approximately 30,000 garments dating from the brand\u2019s founding in the 1950s to the present, as well as design sketches, fabrics, and color swatches\u2014systematically documenting and preserving the brand\u2019s creative legacy. During this visit, NON spent a special time experiencing the brand\u2019s \u201cliving memory\u201d under the guidance of Fashion Director Laura Luzardi. A video documenting the visit has been published on the online media outlet \u201cWWD.\u201d Be sure to check it out. \u25a0 The \u201cBAI\u201d at \u201cMax Mara\u201d Where NON Visited: A Place of Memories Reflecting 75 Years of History https:\/\/www.wwdjapan.com\/s\/2504893<\/p>\n","protected":false},"author":9,"featured_media":31773,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_locale":"en_US","_original_post":"https:\/\/nondesu.jp\/?p=31772","footnotes":""},"categories":[20,21],"tags":[],"class_list":["post-31779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-others-news","category-others","en-US"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/nondesu.jp\/wp-json\/wp\/v2\/posts\/31779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nondesu.jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nondesu.jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nondesu.jp\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/nondesu.jp\/wp-json\/wp\/v2\/comments?post=31779"}],"version-history":[{"count":1,"href":"https:\/\/nondesu.jp\/wp-json\/wp\/v2\/posts\/31779\/revisions"}],"predecessor-version":[{"id":31780,"href":"https:\/\/nondesu.jp\/wp-json\/wp\/v2\/posts\/31779\/revisions\/31780"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nondesu.jp\/wp-json\/wp\/v2\/media\/31773"}],"wp:attachment":[{"href":"https:\/\/nondesu.jp\/wp-json\/wp\/v2\/media?parent=31779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nondesu.jp\/wp-json\/wp\/v2\/categories?post=31779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nondesu.jp\/wp-json\/wp\/v2\/tags?post=31779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}