Try some of Iwate's real spirit!" NON appeared at the event to announce the new commercial for "Iwate Junjo Mai".

Try some of Iwate's real spirit!"
NON appeared at the event to announce the new commercial for "Iwate Junjo Mai".

TV commercials for "Eat the Real Heart of Iwate, Ginga no Shizuku Hen" and "Eat the real thing in Iwate, Hitomebore Arc" will begin airing on October 1, 2022 (Saturday)!

The "Okomedians" duo of Nonon and Chise Niitsu, who were well received when the commercial aired in 2021, are back again this year. In this new commercial, the appeal of "Ginga no SHIZUKU," which is characterized by its mild taste, and "Iwate Hitomebore," which has long been loved and has the largest production volume in Iwate Prefecture, are delivered with comical dance and fun songs.

The song starts with the phrase, "Try the real spirit of Iwate! and "Try it just once!" and "Try it again and again!" to the impressive melody, you can't help but want to try it when watching the comedians dancing and tasting the delicious Iwate Junjo Rice. ...such a commercial has been completed.

The commercial expresses the hope that people will "definitely try" the delicious rice produced by farmers who put their hearts and souls into their work in the rich nature that Iwate is proud of.

In addition, a special web movie will be shown on JA-Zennou Iwate's official Youtube channel. Watch out for the serious expressions on the faces of the comedians as they try to answer riddles on the theme of "rice" while eating Iwate Junjo Rice, as well as the answers to the riddles that will be on your mind.

■Eat the Real Heart of Iwate, Ginga no Shizuku Hen（15 sec.）

■Eat the real thing in Iwate, Hitomebore Arc（15 sec.）