Upcycling brand "OUI OU" produced by NON announces its first collaboration artist!


Upcycled brand produced by NON
「OUI OU(We-U)」
The first collaboration is with a rock legend who continues to be loved by people

Reichi "CHABO" Nakaido、and…Kiyoshiro Imawano!!

Upcycled stage costumes and personal effects of NON, Reichi "CHABO" NAKAIDO, and Kiyoshiro IMAWANO will be exhibited.

OO_2nd_AB02 ■With your favorite artists, always together "OUI OU (We-U)"
The first collaboration is with Reichi "CHABO" Nakaido and Kiyoshiro Imawano.‼

OUI OU" produced by NON is based on the concept of "Always be with your favorite artists" and offers the joy of living while feeling close to them.

For the first OUI OU pop-up store, we are pleased to announce the participation of Mr. Reichi "CHABO" Nakaido and Mr. Seishiro Imawano (Baby Beez), both of whom NON respects and admires. Reichi "CHABO" Nakaido will display his stage costumes, Kiyoshiro Imawano will display his personal clothes, and NON will display and sell upcycled items (sundries and accessories) made from stage costumes and other items (lottery sales at the store and via the web).

■OUI OU" pop-up store to open for a limited time at Tokyu Plaza Omotesando Harajuku 4F from 12/16 (Fri.)-18 (Sun.)

The first collaboration between Nono and Reichi "CHABO" Nakaido was the song "I LIKE YOU" (RC Succession cover, included in "OHIROME PACK") released in 2017. In the same year, they released their 1st full-length album "Super Heroes", the jacket of which featured artwork that paid homage to Kiyoshiro Imawano.

Also, the song "Watashi wa Baby" from the same album features the voice of Mr. Kiyoshiro Imawano himself, saying "Gokigen da, baby. In addition, the album also includes "Watashi wa Bady" with Reichi "CHABO" Nakaido, which is available only on vinyl, and he has been pursuing his musical activities while following in the footsteps of these two respected musicians.

This time, with the kind permission of Baby's, the office of Reichi "CHABO" Nakaido and Kiyoshiro IMAWANO, the first POP UP store with the artists who are the source of NON's creativity has become a reality.

In addition to miscellaneous items cut from the actual costumes, the stage costumes and personal effects that served as the basis for this project will be displayed in an installation-like manner.

There will also be an exhibition of panels describing the musical history of Non, Reichi "CHABO" Nakaido, and Kiyoshiro Imawano.

In order to allow visitors to see both the actual costumes and the upcycled items, the concept is to accept reservations by lottery at the store and on the website during the event period, and the items will be sold to the winners at a later date.

Please take note of the new form of collector's items, which are individually handcrafted by the creators. The lineup will include "pouches" and "mini tote bags" as well as other small miscellaneous items made from scraps of cloth.


■Comment from NON

We are pleased to announce the first participating artists for OUI OU.
I can't believe it, but Reichi "CHABO" Nakaido and Kiyoshiro Imawano will be providing the clothes for the event.
I love both of them very much, and I am sure that many people will be surprised. My heart is soaring at the thought of being able to give away clothes from these two extraordinarily special people. As an upcycling brand, OUI OU has the spirit of taking good care of clothes, but also the concept of bringing fun and energy into the lives of those who love artists.
We hope that through this collaboration with them, you will receive the oversized energy of two oversized people.

"Always with your favorite artists" Life with Guess!

I wish the best for you two and your fans.

Reichi Nakaido

Born in Shinjuku, Tokyo in 1950, he made his debut in 1970 with FURUIDO, joined RC Succession led by Kiyoshiro Imawano as a guitarist in 1979, and started his solo career in 1990 when RC Succession stopped its activities indefinitely. In 1991, he formed the unit Reiran with guitarist Kohei Tsuchiya (ex. The Street Sliders), and has been active in a wide range of musical expressions, including SOLO, band, poetry reading, and writing. Last year he celebrated the 50th anniversary of his musical career.

■Kiyoshiro Imawano


1951-2009. Band member.

Formed RC Succession in 1968 while still in high school, and debuted in 1970 with "Takarakuji ha nai buy no ka" (I won't buy a lottery ticket). In 1970, he released a variety of hits including "Ameagari no Yozora ni" and "Slow Ballad," "Ikenai Rouge Magic" with Ryuichi Sakamoto, and "Day Dream Believer" by THE TIMERS led by a man resembling Kiyoshiro, and became a representative of Japanese rock music.

After taking a break from the band in 1991, he has been active in various bands and units in addition to his solo activities. He has also appeared in movies and TV dramas, written picture books, and worked as a cyclist.

【Outline of OUI OU pop-up store】

・Period: Friday, December 16, 2022 - Sunday, December 18, 2022
・Hours: 11:00 - 21:00
    ※On the first day, December 16 (Fri.) only, 17:00 - 21:00
・Location: Tokyu Plaza Omotesando Harajuku 4F
(Tokyu Plaza Omotesando Harajuku, 4-30-3 Jingumae, Shibuya-ku, Tokyo)

・Contents: OUI OU product samples, costume display, photo spot, panel display, etc.

・Sales method: Lottery sales at stores and on the website (details to be announced at a later date)

・Organizers: non Inc., speedy Inc. and ink ank Inc.
・Cooperation: 7th Mother
    Production cooperation: NewMake Labo, KAIWA (RE)CORD
・Supported by: Tokyu Land Corporation, Brother Sales Co.

【OUI OU brand concept】