To celebrate the opening of the pop-up store for the upcycling brand "OUI OU" produced by NON, a fantastic video of Kiyoshiro Imawano and Reichi Nakai "CHABO" Nakaido is brought back to the present! Commercial featuring NON and Reichi "CHABO" NAKAIDO


OUI OU, the upcycling brand produced by Nonn, will open its first pop-up store at Tokyu Plaza Omotesando Harajuku for a limited time from December 16 (Fri.) to December 18 (Sun.), 2022. To celebrate the opening of the pop-up store, the web commercial "OUI OU POP UP 'You know me'" featuring Reichi "CHABO" Nakaido, the first OUI OU collaboration artist, and Non will be available from December 13 (Fri.).



■NON and Reichi NAKAIDO "CHABO" recreate RC Succession's famous and fantastic video!
OUI OU POP UP "You know me
Together with Mr. Reichi "CHABO" Nakaido, whom NON admires and respects, NON brought a special video of RC Succession's classic song "You Know Me" to life in the modern age. The filming took place in the Omohara no Mori area of Tokyu Plaza Omotesando Harajuku, which is also the venue for the pop-up store. The commercial, from the choice of location to the position of the performers, is reminiscent of the performance by Imawano Kiyoshiro and Nakaido Reichi. Channel".



〈Video Overview〉
Title: OUI OU POP UP "You know me" Arc LONGver./ 30sec
Cast : Reichi "CHABO" Nakaido / Non
Release Date : December 13, 2022 (Tuesday)
Release Date : December 13, 2022 (Tue)


■Original video "Kadokawa Bunko SUMMER SPECIAL "Ikiru - EVERYDAY WE HAVE THE BLUES
(Appearance=Reiichi Nakaido Guest Appearance=Kiyoshiro Imawano) and the reproduced commercial cut.

The original tribute video was produced as a book campaign video called "Hints for Living" for Kadokawa Bunko in 1994, and was broadcast on various TV stations. (Photo courtesy of WHOOP Inc.)


■Comment from Non

We are very enthusiastic about the idea of upcycling their precious and treasured clothes and bringing them to you as easy-to-handle accessories.
This is such a collaboration that it would be no exaggeration to call it a miracle.

I hope that through the work of OUI OU, you will be able to know the wonderful music of a wonderful artist, and I hope that many of you who have always loved the two of you will be happy as well.

Among CHABO and Seishiro's masterpieces, I think "Kimi ga Boku wo Kotoeru Shiru" is a special treasure of a song.
I also love this song and it made my heart tighten when I sang it.

I strongly felt that we have to send out the works we create at OUI OU with care and heart so that they become treasures in the hands of the people who receive them.
We received CHABO's stage costume and Seishiro's personal clothes, which are cool and special.

The theme of OUI OU's creations is "to be with your favorite artists all the time. If it is a small item, you can always carry it in your bag, so it can be with you no matter what fashion you are wearing or what situation you are in! We are looking forward to seeing you at the POP UP STORE with Mr. New Make, who is actually making the products by hand based on this concept.

Please look forward to it.


〈Production Credits〉
Cast:                                       Non  

planning and production:         Tokyu Agency Za + Harajuku Sun-Ad
CD + project:            Daisuke Noguchi
Pr:                           Oka Taishu
direction:                Shigeru Imamura
photographing:                    Hajime Yamazaki
musical recording:            Takashi Ishimitsu
stylist:              Izumi Machino
hair and makeup:         Fumie Kanno
PR:                        Kazumi Kurose
Production cooperation:           KAIWA(RE)CORD
cooperation:                      7th Mother
               Tokyu Plaza Omotesando Harajuku "Omohara no Mori


■You will never have this encounter again! Upcycle the costumes of RC Succession's Reichi "CHABO" Nakaido and Kiyoshiro Imawano, whose names are engraved on a page of Japanese music history, into accessories.

OUI OU offers the joy of living close to your favorite artists based on the concept of "always being with your favorite artists".

The items on display at the pop-up store this time include "sakosh," "tote bag," and "pouch" upcycled from the costumes and personal effects of RC Succession's Reichi "CHABO" Nakaido and Seishiro Imawano (Babyz), who have made their mark on the pages of Japanese music history, and Non's call for their support. and pouches, etc., which are upcycled from their costumes and personal effects, will be exhibited and sold (by lottery at the store and on the web). These one-of-a-kind items are handcrafted by top sewing creators and are precious items that can only be made in a few pieces from one costume. All items are tagged with a serial number. This is an encounter you won't have again!



■OUI OU Instagram account opened!

OUI OU (We-U) official Instagram account will be opened.
Photos of upcycled accessories and sundries and the process of upcycling will also be uploaded.
We will upload photos of upcycled accessories and sundries as well as the process of upcycling in the future.




■Special postcards will be distributed at the venue! (First-come-first-served basis)
Special postcards featuring the key visual will be distributed free of charge at the venue.
Please come to the venue.

■Outline of OUI OU pop-up store

Period:      December 16 (Fri.) - 18 (Sun.), 2022
Hours:      11:00 - 20:00 *Only on the first day, December 16 (Friday), 17:00 - 20:00
*The closing time for the 16th - 18th has been changed since the previous release.

Location:     Tokyu Plaza Omotesando Harajuku 4F (4-30-3 Jingumae, Shibuya-ku, Tokyo)
Exhibits:           OUI OU product samples, costume display, photo spot, panel display, etc.
Sales method:     Lottery sales at stores and on the website (details to be announced at a later date)

Organizers:        non Inc., speedy Inc. and INK ANK Inc.
Cooperation:     7th Mothe, Baby Bee's
Cooperation:     NewMake Labo, KAIWA (RE)CORD
Supported by:   Tokyu Land Corporation, Brother Sales Co.