NON will appear in a new commercial titled “Always Your Number One,” marking her 10th year as the mascot for Iwate Bank.

2026.07.01

NON will appear in Iwate Bank’s new commercial, “Always Your Number One,” marking the 10th anniversary of her appointment as the bank’s mascot.

This commercial was filmed on the banks of the Kitakami River, the same location featured in the 2017 “I’m Home” commercial.

The commercial reflects on Iwate Bank’s long-standing commitment to the local community and expresses the bank’s desire to remain by its customers’ side through thick and thin, continuing to be their most reliable partner.

We invite you to watch the commercial and take a look back at NON’s 10-year journey as the bank’s mascot.

Translated with DeepL.com (free version)

■“Always Your Number One” Edition

■“Regional Banks Are Necessary” Edition