NON will participate in a campaign celebrating the launch of Maison Margiela’s fragrance, “Letter Never Sent.”

 

NON will participate in the launch campaign for Maison Margiela Fragrances’ new release, “Letter Never Sent.”

Tokyo, 1995. Memories of a letter that was never sent.

This Tokyo-exclusive fragrance weaves together the scents of ink and cedarwood.

To commemorate this launch, a special campaign will be held.

Ahead of the launch, two letters will suddenly appear on the streets of Tokyo.

In the blank spaces left on the letters, “unspoken feelings” that had been tucked away in the heart will eventually be written.

Blending with the cityscape, a special fragrance experience begins, opening the door to memories of the past.

What kind of campaign will it be?

Stay tuned.

■ Replica Eau de Parfum Letter Never Sent

Website
https://www.maisonmargiela-fragrances.jp/product/letter-never-sent.html