As part of a campaign to celebrate the launch of Maison Margiela’s fragrance “Letter Never Sent,” NON wrote “unsent letters” on posters along Dogenzaka in Shibuya.

As part of a campaign celebrating the launch of Maison Margiela Fragrances’ new “Replica Eau de Parfum Letter Never Sent,” NON wrote a “letter that was never sent” on a poster in Shibuya’s Dogenzaka. The letter is addressed to his past self from 10 years ago.

The full text of the letter is currently available on a special website. Additionally, the actual letter written by NON will be on display at the “Maison Margiela Fragrances ‘Letter Never Sent’ Concept Store,” which opens at GINZA SIX on October 1.

■ Replica Eau de Parfum “Letter Never Sent” Website:

*Full text of the letter available here

https://www.maisonmargiela-fragrances.jp/product/letter-never-sent.html

■ Poster Display Location in Shibuya, Dogenzaka

2-11 Dogenzaka, Shibuya-ku, Tokyo

*When taking photos, please be mindful not to obstruct traffic on the nearby streets.

*The posters will be on display until October 12, 2026 (tentative).