The spring collection of upcycled brand "OUI OU" produced by Non produced "Always with your favorite artists" was presented at "ARABAKI ROCK FEST.2023"!


One-of-a-kind costumes by rock legends Reichi "CHABO" Nakaido & Kiyoshiro Imawano.



Produced by NON, "OUI OU (We-U)" is based on the concept of "always being with your favorite artists" and offers the joy of living while feeling close to them.

The first OUI OU pop-up store, held at Tokyu Plaza Omotesando Harajuku at the end of last year, was a great success, with the number of people who entered the lottery for the store and the web nearly ten times higher than the number of those who did so.
Due to the great response, we are pleased to announce that Mr. Reichi "CHABO" Nakaido and Mr. Seishiro Imawano (Baby Beez) will join us to present the 2023 Sprring Collection with the cooperation of ARABAKI ROCK FEST. The event will be held at ARABAKI ROCK FEST.

Once again, NON will be donating stage costumes, REIICHI NAKAIDO will be donating stage costumes, and KIYOSHIRO IMAWANO will be donating his own personal clothing. Please take note of the new form of collector's items, which are like works of art, handmade one by one by the creators. The lineup will include "pouches" and "mini tote bags" as well as other small miscellaneous items made from scraps of cloth.

▲The first OUI OU from the previous event: Upcycled Sakosh (top photo) from the personal clothes of Kiyoshiro Imawano and a set of pouches (bottom photo) upcycled from the stage costume of Reiichi "CHABO" Nakaido,
Reichi "CHABO" NAKAIDO's stage costume upcycled into a set of pouches (photo below).


This time, in the hopes that visitors can experience upcycling while enjoying the outdoors, visuals related to the upcycled items and the histories of the three artists will be presented in an outdoor exhibition format.
Although the actual upcycled items (sundries and accessories) will not be on display, a limited number of copies of the catalog of the first OUI OU pop-up store held at Tokyu Plaza Omotesando Harajuku will be available for purchase.


Comment from Non

We are very pleased to present the 2023 Spring Collection of OUI OU, an upcycled brand produced by NON, at ARABAKI ROCK FEST. This time, we will be exhibiting outdoors. I am thrilled to be able to exhibit my work in a pleasant location and at a music festival.
Non is also scheduled to perform live at ARABAKI, so please wait for us as we are preparing for you to enjoy both Non's live and OUI OU's exhibition under the Tohoku sky!



■Reichi Nakaido

Born in Shinjuku, Tokyo in 1950, he made his debut in 1970 with FURUIDO, joined RC Succession led by Kiyoshiro Imawano as a guitarist in 1979, and started his solo career in 1990 when RC Succession was suspended indefinitely. In 1991, he formed the unit Reiran with guitarist Kohei Tsuchiya (ex. The Street Sliders), and has been active in a wide range of musical expressions, including SOLO, band, poetry reading, and writing. Last year he celebrated the 50th anniversary of his musical career.


■Kiyoshiro Imawano

1951-2009. Band member.
Formed RC Succession in 1968 while still in high school, and debuted in 1970 with "Takarakuji ha nai buy no ka" (I won't buy a lottery ticket). In 1970, he released a variety of hits including "Ameagari no Yozora ni" and "Slow Ballad," "Ikenai Rouge Magic" with Ryuichi Sakamoto, and "Day Dream Believer" by THE TIMERS led by a man resembling Kiyoshiro, and became a representative of Japanese rock music.
After taking a break from the band in 1991, he has been active in various bands and units in addition to his solo activities. He has also appeared in movies and TV dramas, written picture books, and worked as a cyclist.


【OUI OU in ARABAKI ROCK FEST.2023 Overview】

・Period: April 29 (Sat.) - April 30 (Sun.), 2023
・Time: 9:30 - end time undecided
・Location: Eco Camp Michinoku, Michinoku Park North District (254 Aza Mukohara, Oaza Kawauchi, Kawasaki-cho, Shibata-gun, Miyagi 989-1503)
・Admission: Open to ARABAKI ROCK FEST.2023 ticket holders only
・Contents: OUI OU outdoor exhibition
・Lottery Period: April 29 (Sat) 9:30 - May 21 (Sun) 23:59 Lottery application on the OUI OU website
・Organizers: non Inc., speedy Inc. and ink ank Inc.
・Cooperation: 7th Mother, Baby's, GIP
・Production Cooperation: New Make Labo, KAIWA (RE)CORD
*A portion of the proceeds from the sales of OUI OU (We-U) will be donated to sustainable initiatives.



●【OUI OU brand concept】

Always with your favorite artists

With what you love, you can be strong.
With what you love, you can be energetic.
We-You, produced by NON, is an upcycling brand that takes your favorite artists' outfits and personal clothing and transforms them into accessories and miscellaneous goods.
The first project is a collaboration with legendary musicians such as Kiyoshiro Imawano and Reichi "CHABO" Nakaido.

Now, let's turn the happiness of having "favorite" into power and be your invincible self today.

LIFE with favorite