The first pop-up store of "OUI OU", an upcycling brand produced by Non produced by "Always with your favorite artist", opens in Harajuku for a limited time.



■Upcycling of artists' stage costumes and personal clothing into miscellaneous goods and accessories

OUI OU", produced by actor and creative artist NON, offers the joy of living close to your favorite artists based on the concept of "always being with your favorite artists".

The pop-up store will display and sell items (sundries and accessories) upcycled from the stage costumes and personal clothing of NON and big artists (to be announced soon) whom NON admires and respects (lottery sales at the store and on the website).

■OUI OU" at Tokyu Plaza Omotesando Harajuku 4F from 12/16 (Fri.)-18 (Sun.)
Pop-up store opens for a limited time
The pop-up store, which will be the first exhibition of its kind, will feature an installation of the stage costumes and personal clothing on which it is based, in addition to miscellaneous items cut from the actual costumes.

In order to allow visitors to see both the actual costumes and the sundries and accessories cut from the costumes, the concept is to accept pre-orders by lottery at the store and on the website during the period, and the items will be sold to the winners at a later date.
Please take note of the new form of collector's items, each of which is handmade by the creators.
The lineup will include "pouches" and "mini tote bags" as well as other small miscellaneous items made from fabric scraps.


■Comment from Non
We are very happy to present an energetic visual that conveys the concept of OUIOU (We-U).
We are proud to present an upcycled version of an artist's outfit into something you can carry around with you on a daily basis.
The outfit I used in this visual is one I wore at a music concert. Maybe some of you will remember this outfit.
I would like to let many people know about this brand, including those who support me and those who agree with the concept of OUIOU.
When you have a guess, your days become richer.
If you have a piece of your dream in your hand, you will be full of happiness.
Please look forward to the POP UP STORE!


【Outline of OUI OU pop-up store】
・Period: Friday, December 16, 2022 - Sunday, December 18, 2022
・Time: 11:00 - 21:00 *Only on the first day, December 16 (Friday), 17:00 - 21:00
・Location: Tokyu Plaza Omotesando Harajuku 4F, 4-30-3 Jingumae, Shibuya-ku, Tokyo

・Exhibits: OUI OU product samples, costume display, photo spot, panel display, etc.
・Sales method: Lottery sales at stores and on the website (details to be announced at a later date)

・Organizers: NON Corporation, speedy Corporation, Inc.
・Production cooperation:NewMake Labo
・Support: Tokyu Land Corporation, Brother Sales Co.


【OUI OU brand concept】


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