Report and thanks for the new series of "OUI OU" "Spring Collection in "ARABAKI ROCK FEST.2023


April 29 (Sat.) - 30 (Sun.), 2023, at the "ARABAKI ROCK FRST. 2023" held at Michinoku Park in Miyagi Prefecture, the new Spring Collection, the 1.5 series of the upcycling brand "OUI OU" produced by NON Spring Collection, the 1.5 new series of the upcycled brand "OUI OU" produced by NON.

The first edition in December 2022 was very popular and received a large number of applications. Those who were not selected in the lottery and others were eager for another announcement, so a special edition 1.5 including new items was realized.

Rock legends Reichi "CHABO" Nakaido and Kiyoshiro Imawano and NON's one-of-a-kind artwork were on display for the enjoyment of the many visitors to Arabaki.

We would like to thank Mr. Reichi "CHABO" Nakaido and Mr. kiyoshiro Imawano (Baby Beez) for their participation, "ARABAKI ROCK FEST.2023" for their generous cooperation, and everyone who enjoyed the exhibition.



●OUI OU 1.5 NEW ITEMS for Spring Collection

OUI OU is fully supervised by NON, from the planning stage, to turn one-of-a-kind artists' clothing into an art collection. She then works with professional staff to create each piece of clothing until it becomes a work of art. Therefore, it is a project that takes a long time until its release. For the Spring Collection, the "pochette" (upcycled from "SuperHeros" costumes) and the "framed art" series will be newly introduced using new patterns.



OUI OU" produced by Nonno is based on the concept of "Always be with your favorite artists" and offers the joy of living close to the artists.

This time, as well as Non's stage costume, Reichi "CHABO" Nakaido has donated his stage costume, and Kiyoshiro Imawano has donated his personal clothes. Please take note of the new form of collector's items, which are like works of art, handmade one by one by the creators. The lineup includes "pouches," "mini tote bags," and other small miscellaneous items made from scraps of cloth.
There are only 7 days left until the application deadline of May 21 (Sun.) 23:59 for lottery purchase.

For more information, please visit the OUI OU WEB site.


●OUI OU Spring Collection 2023 New "framed art" series

Although not for sale at the POP UP exhibit in December 2022, the concept was well received locally, so we have added a new lineup of "framed pieces of costumes" to the lineup.

The collar, sleeves, and pockets, which are impressive parts of the original costume, are cut.
Although they are prominent parts of the costume, they are parts that could not be used for upcycling due to special sewing and fabric size issues, so the idea is to never waste a valuable costume.
The costumes are framed in vintage style frames that were selected by the entire staff, including the producer, Noun, to see which frames would best suit the work.






●For lottery entries, click here.
OUI OU official website


●【OUI OU Spring Collection 2023 Overview】
・Lottery Period: April 29 (Sat) 9:30 - May 21 (Sun) 23:59 Lottery application on the OUI OU website
・Organizers: non Inc., speedy Inc. and INK ANK Inc.
・Cooperation: 7th Mother, Baby's, GIP
・Production Cooperation: NewMake Labo, KAIWA (RE)CORD
*A portion of the proceeds from the sales of OUI OU (We-U) will be donated to sustainable initiatives.

●【OUI OU brand concept】
Always be with your favorite artists.
With what I love, I can be strong.
With what you love, you can be cheerful.
We-You, produced by NON, is an upcycling brand that takes your favorite artists' outfits and personal clothing and transforms them into accessories and miscellaneous goods.
The first project is a collaboration with legendary musicians such as Kiyoshiro Imawano and Reichi "CHABO" Nakaido.
Now, let's turn the happiness of having "guesses" into power and be your invincible self today.

LIFE with Guess


●For lottery entries, click here.
OUI OU official website